Out-of-vehicle experience

Introduction

This bus stop in Portland, Ore., provides amenities like seating and shelter from the elements. Photo by Flickr user Jason McHuff.

Certain low cost strategies, such as real-time arrival and routing information, attractive waiting areas, universal fare media, marketing/perception influence, and other low-cost measures can cost-effectively increase ridership by improving the transit experience.

The out-of-vehicle waiting experience plays a critical role in an individual’s willingness to use transit for their traveling needs. A pleasant walk to and wait at a transit stop can add value to the transit experience, while time spent in a dirty, loud or unsafe environment is perceived to be much more costly that time spent in-vehicle.

• Further reading: Victoria Transport Policy Institute. "Valuing Transit Service Quality Improvements." 2008.

Strategies

Real-time arrival and routing information

• Reduces anxiety about when the next bus will come
• Allows more accurate trip planning, so less time has to be spent at the actual stop
• Further Reading: National Center for Transit Research at the Center for Urban Transportation Research, University of South Florida. “Enhancing the Rider Experience: The Impact of Real-Time Information On Transit Ridership.” 2005.

Attractive and more secure waiting areas

• Studies suggest that time spent waiting for a transit vehicle is considered more costly by the patron than in-vehicle time; however, this can be mitigated by improvements to the waiting area, i.e. good lighting, protection from the elements and a comfortable place to sit.
• Further Reading: Institute of Transportation Studies University of California, Berkeley. "The Effects of Out-of-Vehicle Time on Travel Behavior." 2006.

Improvement to the quality of pedestrian network

• Virtually all transit riders are pedestrians at some point in their trip. So the quality of the pedestrian network -- principally sidewalks and safe road crossings -- strongly influences the ability of travelers to access transit stops and then their willingness to use transit. Factors include the very existence of sidewalks, their connectivity in a useful network, and whether or not residents feel safe using them.
• Further Reading: Sherry Ryan and Lawrence Frank. "Pedestrian Environments and Transit Ridership." 2009.
• Further Reading: Portland State University Center for Urban Studies. “Pedestrian Infrastructure Improvements: Effects on Transit Use and Perceptions of the Pedestrian Environment In Portland’s Roseway Neighborhood.“ 1999.