Coordinate with private sector

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Background

The private sector -- namely large employers -- can play a large role in encouraging the use of transit among its employees, often by employing incentives with little cost to the employer.

Strategies

Parking Cash-Out

• Allowing employees to use the cash value of their parking space for transit passes, vanpool and buspool services, carpool services, or other transit services creates incentives for the use of commuting alternatives to the car at no direct cost to transit agencies.

Additional Reading

• Donald Shoup. "Evaluating the effects of parking cash out: eight case studies." 1997.
• Donald Shoup. "An Opportunity to Reduce Minimum Parking Requirements." 2007.