View source for Coordinate with private sector

==Background==

The private sector -- namely large employers -- can play a large role in encouraging the use of transit among its employees, often by employing incentives with little cost to the employer.

==Strategies==

===Parking cash-out===
* Allow employees to use the cash value of their parking space to keep for themselves, use to buy transit passes, pay for vanpool, carpool, etc.
* Further reading: [http://www.arb.ca.gov/research/single-project.php?row_id=55468| Donald Shoup. "Evaluating the effects of parking cash out: eight case studies." 1997.]
* Further reading: [http://www.tandfonline.com/doi/abs/10.1080/01944369508975616| Donald Shoup. "An Opportunity to Reduce Minimum Parking Requirements." 2007.]

===Transit pass subsidy===
===Direct transit service provision (Google bus)===

[[Category:Coordination with private sector]]

==Notes==
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