Coordinate with private sector

Background

The private sector -- namely large employers -- can play a large role in encouraging the use of transit among its employees, often by employing incentives with little cost to the employer.

Strategies

Parking cash-out

• Allowing employees to use the cash value of their parking space to use to buy transit passes, vanpool, carpool, or other transit services incentives the use of commuting alternatives to the car at no direct cost to transit agencies.

• Further reading: Donald Shoup. "Evaluating the effects of parking cash out: eight case studies." 1997.
• Further reading: Donald Shoup. "An Opportunity to Reduce Minimum Parking Requirements." 2007.